Higher Diploma in Hospitality and Tourism Studies

In any event, everyone in a firm needs to be aware of its marketplace operations because they are all directly responsible for finding, connecting with, and satisfying customers.  

This module provides a thorough introduction to the role marketing plays within organizations, including fundamental marketing principles, practices, and strategies.  

Learners (students) are given the opportunity to become familiar with the marketing funnel, its stages, and delivery. They will be able to put essential marketing principles into practice in a real-world situation. 

It is fundamental that business owners require their managers to comprehend the financial decision-making. To do that, the latter should become familiar with the basic configurations a firm might choose and the objective of the finance, which is to achieve financial sustainable and the business’ financial health. 

This module lays down the knowledge on financial statements and how to use financial analysis methods to assess a company’s financial stability. One will be given the opportunity to investigate ways to invest money over time to generate values using various emerging FinTech applications. 

The challenges posed by the COVID-19 pandemic require that professionals and executives adapt to the current business environment. The radically changing business conditions require company managers to develop and employ the intangible qualities and attitudes in handling problems and conflicts, now more than ever.  

The learners (students) will have the chance to develop basic professional “soft” skills like critical thinking, negotiation, communication, and team building to meet present and future organisational requirements. 

Studying Travel and Tourism Operations provides learners (students) with a comprehensive understanding of the industry’s structure and components, encompassing its various sectors, trends, and challenges.  

This module aims to equip learners (students) with a broad range of knowledge and skills that are essential for success in the exciting and dynamic travel and tourism industry.  

Learners (students) will gain insights into the different types of tourist markets and their characteristics, including domestic and international markets, leisure and business travel, and niche markets. Additionally, they will develop an understanding of the importance of risk management and safety in the travel and tourism industry, including implementing measures to ensure the safety and security of travellers. 

Studying Hospitality Management equips learners (students) with a deep understanding of the hospitality industry, encompassing its structure, sectors, trends, and challenges. They gain familiarity with a diverse range of hospitality products and services, including lodging, food and beverage, and events. This enables them to comprehend the unique aspects of each segment.  

Furthermore, the module provides learners (students) with a broad range of knowledge and skills that are essential for success in this exciting and dynamic industry. 

In an extremely fast evolving business environment of today, executives need to understand the concepts and processes of championing and creating workable ideas to venture into new business either to generate revenue streams or embark into unexplored markets.   

The module explores the process of business plan formulation to execution, review and monitoring of the plan to ascertain success.   

Specific case studies using a variety of business models, from start-ups to high-growth organisations, will be explored in this module. 

The way that all businesses conduct their operations and sell their products and services has been revolutionized by digital marketing. With the development of digital technologies, the marketing paradigm has changed.   

Today’s businesses must contend with a steady influx of social media channels, the growing influence of online clients, and a flood of new digital technologies.  

This module imparts learners (students) with the skills to develop digital strategies that fit the needs of today’s consumers. 

Data analytics is a rapidly expanding field that explores how to use data to assist businesses in developing systems and processes to enhance productivity, efficiency, and overall effectiveness.  

This module delves into business analytics from descriptive, predictive, and prescriptive perspectives. It emphasizes how businesses utilize analytics to identify and address real-world challenges in the hospitality and MICE industries while aiding managerial decision-making.  

Learners (students) will be exposed to platforms, tools, and contextual technologies utilized to extract valuable insights from data collections, enabling them to generate meaningful work. 

The governance structures pertaining to environmental sustainability, their operations, and complexities emphasize the need to address sustainability challenges from multiple perspectives and dimensions. This is further reinforced by real-world examples such as waste management, pollution, human consumption, and climate change.  

This module delves into the most significant contemporary sustainability issues, considering society, the economy, and the environment from both national and global perspectives. 

With the rise of behavioural management theory, the importance of understanding the workforce became evident for the success of organizations. Managers realized that the happiness and loyalty levels of their employees could significantly impact their work ethics and overall productivity.  

No longer were employees viewed as mere cogs in a complex production process; they emerged as valuable resources capable of collaborating with managers and senior executives to drive organizational growth.  

This module provides a comprehensive understanding of individual and group behaviour within organizations. Its primary objective is to examine how people behave in the workplace and the subsequent influence on job structure, performance, communication, and leadership. 

“Niche Tourism – The New Age” is a module that explores the emerging trends and opportunities in the field of niche tourism. As traditional mass tourism continues to evolve, niche tourism has gained significant popularity among travellers seeking unique and personalized experiences.   

This module delves into various niche tourism segments, including adventure tourism, cultural tourism, eco-tourism, gastronomic tourism, and more. 

Industry experience is often an advantage or even crucial when applying for a full-time job. Employers frequently prefer candidates with previous experience in roles that may be similar to the one they are offering. An internship can provide valuable professional growth opportunities and help learners (students) determine whether their chosen career path is suitable while still in school. 

An internship, which is a short-term work experience provided by businesses and other organizations, aims to expose individuals, typically learners (students), to a specific industry or profession. Both work and learning are equally important during this period. Ideally, interns should use their time to work on projects relevant to their field, gain knowledge about the industry, establish professional networks, and develop soft skills. In some cases, internships even lead to offers of full-time employment. 

In this six-month internship, learners (students) are given the opportunity to acquire skills that can be applied in future careers. Internships can be paid or unpaid. 

 The final written project is similar to a capstone project, which is a physical stone set above a building or wall to signify the successful completion of construction, emphasizing its significance. 

It is a notable and well-known final project that comes after successfully completing all the academic requirements of a course. Thus, it is widely regarded as the most significant assessment throughout the course of study.  

The final project incorporates prior learning and experience to aid in information gathering and analysis. It synthesizes data into a fresh interpretation that could be useful for the discipline or make a contribution to the profession.